Inspired by designing for a purpose, collaborating with diverse teams, and creating impactful change in an ever-evolving world.
︎︎︎ Contact Me
︎︎︎ Resume
︎︎︎ Instagram
︎︎︎ LinkedIn
01 ZERO PROOF
DEC
202
202
Project Brief
The goal of the Design Research Methods course is to research, analyze, define and create a solution to a problem space.
We found that as Generation Z enters college, the workforce, and adult settings, there has been a rise in conversation about ‘sober-curiosity’.
Zero Proof is a partnership campaign designed for young adults who are looking for socialization without alcohol.
Exploratory Research
After defining our problem space, we began to conduct generative and evaluative research to further hone in our focus by using a variety of research methods such as card sorting, 1-on-1 interviews, surveying, and user testing.
Throughout our research, we found that sobriety and sober curiosity is a growing culture among young adults. Despite that - there are few, if any, places for these individuals to gather without influence or pressure to consume alcohol.
Design Solution
Our final solution is a partnership campaign that provides young adults the opportunity to engage in socialization through dedicated sober hours with college town bars.
Final Poster Design
Designed in collaboration with Abra Riley & Mya Savino.